Following on from the amazing success of the hit single “I’m A Woman” by WOMAN - a supergroup featuring ‘We Will Rock You’ alumni – Mazz Murray, Kerry Ellis, Gina Murray and Anna-Jane Casey – produced by and featuring rock legend, Brian May in aid of female cancer charities and the outstanding amount raised by The Alpha Family at the start of the pandemic for Carers Trust, these two philanthropic giants have joined forces to launch the unique Pinkest of Pink! Alpha Auction.

This auction is being held to promote awareness and raise vital funds for two fantastic charities – The Caron Keating Foundation and Target Ovarian Cancer.

With the unprecedented events of the last 12 months affecting both live performances and business, it seemed the perfect match for Alpha, who combine business with outstanding events whilst raising money for charity, to collaborate with the world-famous Brian May to raise money for these 2 incredible female cancer charities.

Brian May has generously donated the tailor-made pink guitar he used when recording and performing with WOMAN back in October 2020 for Breast Cancer Awareness Month to the Pinkest of Pink! Alpha Auction.

Not only will he sign and dedicate his beloved guitar to the highest bidder, in addition to winning this immensely personal prize, they will also get the chance to receive the guitar in person at the upcoming Alpha’s London Alive event ( on 16th July 2021.  The sensational WOMAN are just one of the many fabulous acts performing live at this incredible event, and they will present this exclusive guitar to the winner of this awesome auction prize.

This unique guitar holds a very special place in Brian’s heart and will be a must-have item for any serious rock-and-roll collectors or avid Queen fans.

TV and radio presenter, Gloria Hunniford who started The Caron Keating Foundation with her sons after losing daughter Caron to this dreadful disease, was overwhelmed by the launch, saying “The money raised by this magnanimous gesture will go to help people dealing with cancer all over the country.  We cannot thank Brian, WOMAN and Alpha enough”

The Pinkest of Pink! Alpha Auction has opened and will close at midday on Monday 12th July 2021.

To support the Alpha Auction in this incredibly important campaign please go here