Broadway performers Robbie Fairchild and Adam Perry are making their West End floristry debut this May. The London Coliseum introduces a brand-new retail experience, welcoming Broadway florist boo•kay to the theatre for an exclusive pop-up to celebrate My Fair Lady arriving in the West End. We asked a few questions to them.

- You are Broadway and West End performers. Where does your passion for flowers come from?

Adam: I have always been in love with mother nature. It’s been a passion since I was a kid.

Robbie: I love the feeling of dancing with Mother Nature. Making the flowers dance in the arrangements.

- What is boo•kay exactly?

Adam & Robbie: boo•kay nyc was birthed in the heat of the global pandemic as a call to action to spread love, beauty and unity. With Broadway and performing arts houses closed, Robbie Fairchild, former NYC Ballet principal dancer and Tony-nominated actor for An American in Paris, turned to flower arranging to ensure that the show would still go on. His mission to connect people through Mother Nature has been the driving force behind every floral arrangement. Whether it be a custom boo•kay delivered in NYC or a boo•kit shipped worldwide, the beauty of each flower arrangement tells its own story and contributes to the message of togetherness. The world may have shut down its borders, but these flowers travel far and wide to come together. At boo•kay, we hope to be stewards for Mother Nature to remind us all that there is so much beauty out there to be treasured, preserved and shared.


- The idea of a “flower celebration of My Fair Lady (that is opening on May 7th at the London Coliseum), is something very original. Are you excited about it?”

Adam: Yes, we are absolutely thrilled. The intersection of theatre and florals has always been the inspiration for boo•kay!

Robbie: I fell in love with and learned to arrange flowers in London so this is a coming home for me. It fills my heart with joy to be connected to this amazing city again.


- Can you tell us more about what the audiences will see? Will they be able to buy flowers too?

Adam: Audiences should expect to see florals bursting from the seams of the theatre. And the opportunity to purchase florals while there. 

Friday Flowers is a marriage of Broadway/West End calibre talent and flowers. You can come hear and see performers, and buy a beautiful handtie. 


- Do you think the lockdown has changed our relationship with nature?

Adam: Yes, absolutely. I think a lot of us came to appreciate the wonders of nature since we were locked inside. And being outside was the only safe place for a while. Nature was truly healing.


- Finally, what is your favourite flower?

Adam: Dahlias ??

Robbie: Each season brings on another absolutely gorgeous set of flowers at the market. Peonies are exquisite, garden roses are heaven, and dancing alliums look like they’re from Dr Seuss.


Photos: Mark Senior