The Curious Case of Benjamin Button launch two brand new audience initiatives at The Ambassadors Theatre.
One third of audience members (33.3%) attending The Curious Case of Benjamin Button are solo theatregoers, which is 60% higher than the average West End musical (across ATG Entertainment Venues). To ensure every solo theatregoer feels at home, ‘The Curious Corner’ is a brand-new area within the custom-built pub adjacent to the theatre, The Pickled Crab, acting as a meeting point for anyone attending the show by themselves. The signposted space provides an opportunity to strike up a conversation and meet fellow theatre-lovers.
1,800 audience members are now ‘regulars’ to the show, having attended at least twice (with well over 100 returning five times or more). The second initiative announced today is a new ‘Loyalty Card’, available upon request at The Ambassadors Theatre box office. Starting today, audience members can present their card to receive one stamp for every future visit. Five stamps will secure audience members a ‘letter in a bottle’ from the production, and ten stamps will secure a limited-edition full cast signed poster.
THE CURIOUS CASE OF BENJAMIN BUTTON won three Olivier Awards, including Best New Musical, Outstanding Musical Contribution for Darren Clark for Music Supervision, Orchestrations & Arrangements and Mark Aspinall for Musical Direction, Music Supervision, Orchestrations & Arrangements, and Best Actor in a Musical for John Dagleish.
The Original West End Cast Recording was recently released across all streaming platforms and has already amassed 310,499 streams and counting.
Tickets: here.